Google’s Good Writing Content Filter

Posted on 5 February 2007. Filed under: English, SEO |

The web pages actually at the top of Google have only one thing clearly in common: good writing. Don’t let the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScrïpt, distract you from the importance of good content.
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world’s wealthiest media company, really only display web pages that meet arcane technical criteria? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point?

Apparently not. (more…)

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